Amazon
Overview
During my time as an Art Director with Designory, I worked across several of Amazon’s verticals including Retail, Grocery, Business, Prime Video, and Music. Collaborating with Amazon’s in-house creative team, we developed style guides, template systems, and campaigns for dozens of cultural and retail events, spanning millions of users across the globe.
Project Type
Digital Design
Campaign Design
Credit
Role – Art Director & Designer
Agency – Designory
Amazon Business
Events such as Small Business Month, Back to School, and Prime Day were peak sales periods for Amazon Business sales. Individual style guides with curated imagery, colors, and graphics were created in conjunction with Amazon Art Directors for each unique retail event.
Music, Podcasts, & Audiobooks
Redesigning on their music catalog, increasing their podcast listener base, and introducing audiobooks were all Amazon goals. Themed podcasts groups needed cover designs. Music playlists curated by Amazon Music experts went through refreshed designs. Audible being added to the Amazon Music app required global marketing.
Summer Sessions Campaign Design
Part of Amazon Music’s rebrand included a new design for their most popular summer dance and electronic playlist series. The campaign features curated playlists from top DJs, Amazon exclusive songs, and live festival partnerships, promoted across the globe. Intense, warm gradients and a soft, blurred sun provided the perfect background for the hottest songs of the season.
Playlist Cover Art Design
Spanning over 12 genres, evergreen, mood, and activity playlists comprise over 60% of their catalog. Designs were either derived from style guides or bespoke to match the specific mood of the collections.
