SIMO
Overview
Founded by a former FIFA player, SIMO is a California-based company that and sells athletic wear, gear, and equipment to organizations, schools, clubs, and the general public.
Work
A clean, flexible brand identity was produced for use on their website, social media, packaging, and promotional merchandise.
Project Type
Brand Identity
Digital Design
Credit
Role – Graphic Design
Logo Design
Initial concepts drew inspiration from athletic environments, progress charts, and sports equipment with a bold, impactful approach for a sense of confidence and motion. The chosen design used mono-width, geometric lines and a flexible letter “O” for a wide array of applications and a bold look.
Digital Marketing
Photography takes the center stage to highlight product selections and environments with the logo and accent color pulling from the image, offering flexibility and allowing the brand to blend seamlessly into the wide array of offerings.
